Digital Marketing Coordinator

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What You’ll Do

Help develop and implement social media and content strategy

  • Identify and source user-generated content in line with Alterna / LUUM’s brands’ social media standards
  • Assist in the production of visual social media content, and responsible for implementing it across platforms, working with our design team
  • Research and recommend hashtag strategies, and S4S opportunities
  • Develop and execute social media campaigns, product launches, contests, and content categories

Manage relationships with Alterna and LUUM’s digital community

  • Continue to grow the Alterna / LUUM brands’ community by interacting with users according to our brand voice and tone, and implement Like + Comment tactics

Influencer Marketing

  • Source potential brand advocates and help manage relationships with social media partners that are true to our spirit and brand
  • Identify and contact influencers, developing relationships with Alterna / LUUM. Manage contact database
  • Generate reports and manage effectiveness of each relationship.

Implement Affiliate + Reps Programs

  • Identify potential sites and blogs as affiliates, and manage the communications with them
  • Assist in the implementation of our Reps pilot program

Help Grow and Manage Email Lists

  • Create campaigns to generate Email subscribers of target audiences; responsible for growing lists, measuring effectiveness and generating reports
  • Work with team to develop ideal Email flow; Work with design team to implement each email template; Responsible for all Email campaigns to be working properly and for generating reports

Who You Are:

  • Speak and Write Fluent English
  • Backed by 1–2 years of experience using social media in your previous job (if so, please provide resume and/or description of work)
  • Social-media-savvy (with proficiency across Facebook, Instagram, Pinterest) and genuinely excited to explore new platforms and learn new things
  • Someone with an eye for detail and a great grasp of the LUUM / MEEMA / MAI aesthetic
  • Able to demonstrate your wit, charm, and winning sense of humor through written communication
  • Able to concentrate on numbers and statistics and write down sometimes not so fun reports, so that we can measure our progress
  • Able to juggle multiple projects and prioritize as needed
  • A positive, high-energy team player, who’s always game to collaborate
  • A skilled writer with great grammar and a strong aversion to typos


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